Become Next-Gen Social Media Marketer With our AI-Driven Program

Social Media Master Course

3 Months of Instructor-led, Job Guarantee Social Media Course

In Alignment With:

Approved With:

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  100% Paid Internship

 Placement Guarantee

 Internationally Accredited

Course Highlights

60+
Hours Lectures

24*7
Support

LMS
Lifetime Access

150+
Hours Assignments

10+
Tools Covered

8 Global
Accredited Certificates

10+
Live Projects

1 Month
Paid Internship

1:1
Mentorship

5+
Case Studies

100%
Placement Guarantee

Job Portal
Exclusive Access

Social Media Course Curriculum

Our Advanced Professional Medical Coding Program covers in-depth practical knowledge designed by industry experts to equally cater for beginners and working professionals. Understanding the importance of job readiness, the curriculum of the medical coding course is extensively aligned with the industry’s best practices to give you a perfect head start for a long-term career.

Introduction to Social Media Marketing

Duration: 2 Hours

Topics covered:

  • Importance of social media in digital marketing
  • Understanding different social media platforms
  • Current trends and emerging platforms
  • Setting marketing goals and objectives

Social Media Strategy & Planning

Duration: 8 Hours

Topics covered:

  • Developing a social media strategy
  • Identifying target audience and buyer personas
  • Competitor analysis and market research
  • Content calendar and scheduling

Content Creation & Optimization

Duration: 2 Hours

Topics covered:

  1. Types of content (text, images, videos, stories, reels)
  2. Copywriting for social media
  3. Designing engaging visuals (Canva, Adobe tools)
  4. Video marketing and short-form content strategy

Platform-Specific Marketing

Duration: 20 Hours

Topics covered:

  • Facebook Marketing: Pages, Groups, Ads, Monetization
  • Instagram Marketing: Reels, Stories, IGTV, Influencer collaborations
  • Twitter (X) Marketing: Tweets, Threads, Hashtags, Trends
  • LinkedIn Marketing: Personal Branding, Company Pages, LinkedIn Ads
  • YouTube Marketing: Video SEO, YouTube Ads, Monetization Strategies
  • Pinterest Marketing: Visual search, Boards, Traffic generation

Social Media Advertising & Paid Campaigns

Duration: 34 Hours

Topics covered:

  • Facebook & Instagram Ads (Meta Ads Manager)
  • Google Ads for Social Media
  • LinkedIn Ads and B2B Marketing
  • Twitter & YouTube Ads
  • Budgeting and Bid Strategies

Influencer & Community Marketing

Duration: 2 Hours

Topics covered:

  • Identifying and collaborating with influencers
  • UGC (User-Generated Content) campaigns
  • Community building and engagement strategies
  • Social media PR and crisis management

Analytics & Performance Tracking

Duration: 4 Hours

Topics covered:

  • Understanding social media KPIs (reach, engagement, conversions)
  • Using Meta Business Suite & Google Analytics
  • A/B Testing and Optimization
  • ROI Measurement and Reporting

Automation & AI in Social Media

Duration: 2 Hours

Topics covered:

  • Social media automation tools (Hootsuite, Buffer, Later)
  • Chatbots and AI-driven customer engagement
  • Emerging AI trends in content generation

Social Media Monetization & Freelancing

Duration: 4 Hours

Topics covered:

  • Affiliate marketing on social media
  • Monetizing pages, groups, and YouTube channels
  • Freelancing opportunities in social media marketing
  • Building a social media agency

Bonus Modules

Career Preparation and Certification

Topics covered:

  1. Resume Building for Social Media Marketer
  2. Interview Preparation
  3. Continuing Education and Career Growth

Tools Covered:

  • Practice Exams
  • Resume Templates

Learning Outcomes:

  • Plan for career advancement in Social Media, create a polished CV, and get ready for certification tests.

Mock Assessments

In-depth reviews to simulate the AAPC exam experience.

Let Us Worry About Your Job While You Focus On Your Skills

Get some of the exclusive benefits of our Medical Coding Course:

   Live Doubt Solving Sessions

   Weekly Group/Individual Projects

   1:1 Mentorship

   Project Presentations Guidance

   Monthly Webinars with Industry Leaders

   Hackathons

   Corporate Behavioural Skills

Tools Covered

This prestigious Social Media Marketing course will give you practical exposure to cutting-edge tools and technologies. This will enable you to streamline your social media efforts, improve interaction, and create better content. Learn about the vast range of tools you will acquire throughout your career in social media marketing.

Job Interview Skills

While you will focus on your technical skills, we ensure you are also getting industry-ready with our interview & corporate cultural training program.

Resume Building

Mock Interviews Preparation

LinkedIn Profile Building

Communication Skills

Problem-Solving/Critical Thinking

Statistics and Business Case Studies in Critical Thinking

Learning How To Learn

Guesstimate

Puzzles

Hackathon

Corporate Culture and Behavioral Skills

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550+ Hiring Partners

IIM SKILLS collaborates with top hiring partners across industries, connecting skilled professionals with leading organizations. Our strong corporate network ensures students access diverse job opportunities in Social Media. With career support and placement assistance, we bridge the gap between talent and industry demands for a successful career.

Past Placement

Document

Hands-on Projects

Projects Ensure Hands-On Learning, A Great Course Has it All…

Get 4+ Social Media projects, and participate in group assignments to master the skill.

Project 1

Coca Cola, Awareness Campaign

Run a new brand awareness campaign for Coca Cola using Instagram & Facebook.

Project 2

Twitter, Awareness Campaign

Twitter, Run an awareness campaign (#SayNototobacco) for WHO

Project 3

Lead Generate Campaign

LinkedIn, Create a campaign for Lead Generate for IBM New Cloud Service

Project 4

Build a Brand Page

Build a brand page for your company at LinkedIn, Facebook, Instagram & Twitter.

Dedicated Placement Service For You

Get ready to start your Social Media Marketer Job with our accelerated placement services
which includes:

Build A Rocking Portfolio!

Design your rocking portfolio to beat the competition in the job market. Stay one step ahead of everyone else.

Premium Job Portal!

Get access to over 180+ active jobs with our exclusive job portal only for our participants.

Attend Mock Interviews!

Practice, Test & Get Confident with our Mock Interviews sessions led by experts with years of experience in recruitment.

Upcoming Batch For Our Social Media Course

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Find the Perfect Course From Our 3 Tailored Options

Self Paced Program
Job Assist Program
Job Guarantee Program

Course Advantage

Easy EMI: Pay In 12 Interest-Free EMI.
100% Money-Back Guarantee: If You Do Not Like Our Course, You Can Claim A 100% Money Return After Your First Session.
Group Discount: 10% Group Discount On 3 Or More Registrations.
Key Metrics for Job Guarantee: Participants Must Participate In Every Group Project/activity Or Hackathon Provided By The Trainers And Attend At Least 90% Of The Sessions.
Job Guarantee Program: INR 15,000 + 18% GST Will Be Refunded If You Don’t Get Placed.

Course Certificate

Certification from IIM SKILLS, Google, Meta, Hubspot

  • IIM SKILLS Certification
  • Google Certification
  • Hotspot Certification
  • Meta Certification

Average Salary After Social Media Course

The social media industry is booming, offering both credibility and financial rewards. With businesses worldwide seeking skilled social media experts, now is the perfect time to build a high-paying career in this exciting field!

Experience Average Salary (in INR)
Entry-level 15-25K
Mid-level 30-50K
Experienced 60K-1L

Alumni Reviews

A heartfelt thanks to the entire team of IIM SKILLS. Their support was tremendous through out my learning journey. 5 stars to the faculty members.

Max Philips Jr.,

Breous Technologies, USA

This was the best course available in the Medical Coding Institute list. I can vouch that you can not find a better place to study medical coding.

Vipasana Methi,

Core 2 Code, Tamil Nadu

I had the privilege to join IIM SKILLS for my medical coding exam preparation. It was one of the best decisions I have made. The teachers are good and very good support books to clear the exams were provided.

As Seen in Media

FAQs Related to the Social Media Course

Why Choose IIM SKILLS?

IIM SKILLS is a trusted leader with the highest standards of learning in the online education space. Having walked a decade-long journey, IIM SKILLS has helped and mentored 45000+ students, working professionals, & aspiring learners. Plus, due to its global presence & 550+ hiring partners across nations, it has hand-holded learners to step into the real-industry world and carve out a place for themselves.

Here are top benefits of joining IIM SKILLS.
– You get lifetime update for CPT & ICD 10 new amendments at no extra cost.
– 100% placement support for a lifetime.
– Complimentary access to book which saves around INR 17000 annually.
– Unlimited Mock test preparation.

Are you A Perfect Fit for a Social Media Course?

The simple answer is YES! You’re are good fit for social media if you have a knack for creativity, like to hop on trends, and basically breathe social media into your everyday life! If you like to keep yourself on your toes to learn about what’s going on in the world in terms of trends and changing dynamics—a social media career is the perfect fit for you! Whether you’re a recent graduate, content creator, marketer, entrepreneur, or even business owner—you can learn social media to channel your efforts in the right direction and leverage it to grow personally and professionally.

Most specifically, our social media course is designed to help people upskill and grow in this course, these include:

Recent Graduates: If you’ve recently graduated from school or college, you can learn these in-demand social media skills to kickstart your career with digital expertise.

Content Creators: If you’re a budding content creator, this social media course can help you build your robust personal brand, expand your audience reach, and turn your passion into a potential source of income.

Marketers: Those already in the field of marketing can master social media strategies to boost engagements and conversions. Plus, it can be a useful skill set on your resume.

Entrepreneurs or Solopreneurs: As entrepreneurs or solopreneurs—enhancing your knowledge about social media can help you leverage cost-effective strategies to improve brand awareness, attract more customers, and scale your business.

Apart from these, those wanting to build their own personal brand can also seek this course to learn the cutting-edge methodologies to best attract, engage, and convert your audience.

What Makes IIM SKILLS the Best in the Industry?

IIM SKILLS is a leading name in the online learning and upskilling space with a decade-long experience. To date, it has empowered more than 45000 students with the relevant skill-based education. These include learners, working professionals, homemakers, and even retirees to start, restart or advance in their professional lives. In addition, IIM SKILLS has partnered with 550+ hiring partners across the globe, helping its learners get placed after completing their chosen learning paths. All of it combined makes IIM SKILLS the best and the #1 institute for you to kickstart your career journey!

Going Beyond the Traditional Learning Path: Most colleges and institutes focus on traditional and theoretical-based learning. But today that’s not enough to scale in any career—especially social media. On the other hand, IIM SKILLS follows a more modernistic and holistic learning approach. So to say, you get to learn both theoretical concepts while getting hands-on experience of working on industry-relevant tools and software to stand out in a crowded market.

Mentors Who Have Been-there-done-that: When it comes to social media, learning from outdated sources won’t cut it for you. That’s why you need expert mentors! Our mentors stay on top of social media trends and market shifts to ensure you get real, up-to-date insights. They don’t just teach you concepts—they help you learn how to execute them to actually make a difference. Plus, they feed you insider tips and tricks to make an actual impact in the industry.

Pay Once, Enjoy Lifetime Access: Once you complete your enrollment at IIM SKILLS, you get complete access to your personalized Learning Management System. This LMS gives you all the necessary information about the modules and upcoming sessions. Plus, it also contains all the resource material, ebooks, and session recordings in one place. And the best part is you get to access it for as long as you want to! There are no extra charges applicable to view the recordings and resources again!  

Benefits That Exceed Your Expectations: Perks of the course don’t just end with learning at IIM SKILLS. You get a lot more than what you pay for—these extend to career counselling, interview preparation, resume tips, and assistance to get internships and relevant jobs. And here’s something that no other institute offers—post-training support. That means if you ever face challenges in your professional life, you can always seek out support from IIM SKILLS—and we’ll be happy to help!

Career Trails To Follow: Social Media

There’s no second thought to the fact that social media has been the heart and soul of marketing for the past few years. Almost every other company is present on or the other platform to reach and engage their audience. That’s why there has been an exponential demand for social media personnel in every type of industry. In addition to increased demand, social media has a lot of offers in terms of opportunities as well!

Here are a few of the most prominent and interesting career choices for you to opt for:

Social Media Manager: One of the highly sought-after and promising roles after doing a social media course is that of social media manager. This is an important role that requires you to provide and maintain the voice of the brand across all social media channels like Facebook, Instagram, X (previously Twitter), LinkedIn and more!

As a social media manager, your day-to-day roles and responsibilities include:

  • Perform market research and tap into audience preferences to come up with new ideas
  • Design and implement social media strategy in alignment with business goals
  • Set goals and objectives of the social media team and present reports on ROI

 Brand Strategist: Another prominent role is that of brand strategist—necessitated by companies planning to develop or expand their businesses. As a brand strategist, your fundamental role is to help define the identity and positioning of the brand in the market.

As a social brand strategist, your day-to-day roles and responsibilities include:

  • Analyse consumer behaviour to define the positioning of the company
  • Curate a strategy to differentiate your particular brand from others in the market
  • Lead and brief the creative team about the upcoming marketing plans including ebooks, email, and advertising campaigns.

Community Manager: As the name suggests, a community manager role requires one to create, manage, and grow a community for a particular brand or business. It includes building community on any particular social media channel like FB, WhatsApp, Instagram, or even on an in-house tool.

As a community manager, your day-to-day roles and responsibilities include:

  • Set up a social media campaign to build a community
  • Ideate interesting concepts to engage the community through image or video content.
  • Respond to customer queries and comments in a timely manner.

Social Media Analyst: Just like any other analyst role, a social media analyst is tasked with the responsibility of analysing social media metrics and guiding social media managers on the results and performance of social media campaigns. As a supportive role, they also guide in filling in the gaps.

As a social media analyst, your day-to-day roles and responsibilities include:

  • Analyse and track user engagement on campaigns like likes, click-through rates, and bounce rates
  • Report on web traffic for all channels
  • Suggest keyword strategies for new campaigns

Let's Get to the Most Exciting Part— the Salary!

According to AmbitionBox, the average salary of a social media manager ranges between INR 1.5 to 13 lakhs per annum. The salary usually increases with experience and senior leadership roles.

Other components that affect the salary are company location and size, industry type, and your experience and expertise. With the right skills and experience, you can command and negotiate competitive salaries and growth.

Which course is the best for a Social Media Course?

IIM SKILLS offers the best social media course with experienced mentors and a hands-on learning approach. The course is designed to suit the needs of both freshers and working professionals. Plus, this course comes with add-ons like interview and resume preparation, career counselling and job support for a fulfilling career ahead.

What are the Eligibility Criteria for Social Media Course?

Getting on the path of social media requires no more than a basic high school diploma or a bachelor’s degree in any field. So, in simple terms, anyone and everyone is eligible to enrol and learn social media with us to build a highly rewarding career in this field. In recent years, social media platforms like Facebook, Instagram, and LinkedIn have gained prominence—this has become a well-sought career choice!

Is social media a good career path?

Yes, social media can be a good career choice as it has incredible demand and booming opportunities to offer. It offers opportunities for both personal branding as well as professional agency and corporate roles.

What is the average salary after doing a Social Media Course?

According to AmbitionBox, the average salary of a social media manager ranges between INR 1.5 to 13 LPA. The salary is subject to experience, company location and size.

What are the career opportunities after learning social media marketing?

Social media marketing offers a wide array of opportunities in job roles like social media manager, social media analyst, and brand strategist. Apart from this, you can also work as a freelancer or build your own personal brand.

Will I get a refund if I cancel my enrollment for this Social Media course?

Yes. If you cancel your enrollment after the first session you can expect a complete refund. Under all other circumstances, no refund will be provided. Refund Policy


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