Digital Marketing Master Course +
Artificial Intelligence
Learn Digital Marketing with 100% Placement Support
Ranked #1 Program by
In Alignment With
Approved With:
100% Paid Internship
Placement Guarantee
Internationally Accredited
Classroom Location
IIM SKILLS, 308, 310, 312, 3rd Floor, H B Twin Tower, Netaji Subhash Place, Pitam Pura, Delhi-110034
Next Cohort
[dmBatchdateSAT]
Life @ IIM SKILLS
We foster a dynamic learning environment with team outings, sports activities like cricket matches, and a formal convocation ceremony.
Don’t Just Learn Digital Marketing-Master it!
Affiliated From
UK University
Real Time Ad Budget
Run Realtime Ads
Team
Collaboration
24*7
Support
Lifetime Course Access
Access to session recordings in the LMS
Group
Projects
Start-Up
Focussed
100%
Placement Guarantee
Placement Group
For Daily Jobs and internships in Delhi & NCR
Cool Culture
Outing + Cricket Matches + Convocation
Agency Building
Practices
1:1
Mentorship
Digital Marketing Course Curriculum
Our Advanced Professional Digital Marketing Program covers in-depth practical knowledge designed by industry experts to cater equally to beginners and working professionals. Understanding the importance of job readiness, the curriculum of the digital marketing course is extensively aligned with industry best practices, giving you the perfect head start for a long-term career.
Digital Marketing Fundamentals
- Basics of Digital Marketing
- Digital Marketing Jargons
- Types of Digital Marketing
- Different Digital Marketing Channels
- Inbound vs Outbound
WordPress Website Development
Topics Covered:
- Benefits of using WordPress Website
- Technical understanding of WordPress Site Management
- Front end & backend website set up
- WordPress Customization
- Plugins
- Secure Socket layer (SSL) for your Website
- Understanding about themes
- WordPress Speed Optimization
Project & Assignment:
- Install WordPress.
- Design a beautiful looking Website/Blog (Niche of your choice).
- Design landing pages like Contact Us, Product Page & more.
Search Engine Optimization
Topics Covered:
-
- Introduction To SEO:
- Understand What is SEO
- Types of SEO
- Why care about SEO in Digital Marketing
- Expectations from SEO
- Tentative Time Requirement For SEO To Show Results.
- Setting Up the Right Niche:
- Understand What is SEO
- Types of SEO
- Why care about SEO in Digital Marketing
- Expectations from SEO
- Tentative Time Requirement For SEO To Show Results.
- On-Page SEO:
- Keyword Research
- Types of Keywords (Short Tail & Long Tail)
- Keyword Competition Level (Low Medium or High)
- Keywords Intent > Informational, Navigational, Commercial, Transactional
- Keyword Density
- Landing Page Content
- Competition analysis to rank higher
- SEO For Local Pages
- SEO For Domestic Pages
- SEO for International Pages
- Images & Video Optimisation
- What Are Permalinks How to Structure Them
- Headings & Title Structure
- Content Structure (headings 1,2,3,4)
- Internal and External Linking
- Focussed Keyword and Alt Keywords
- Cornerstone Pages
- Building Pillar Content
- Indexing and no indexing
- SEO For Social Sharing Optimisation
- Meta Description
- Tags
- Categories
- 301 Redirect
- 404 Error
- Canonical URLs
- Off-Page SEO:
- Introduction to Off-Page SEO
- What are backlinks
- Types of Backlinks
- Generating Quality Backlinks
- Web 2.0, 3.0 Strategy.
- Content Marketing Strategy
- Google My Business
- Local SEO
- How to Generate Quality Backlinks
- Cold Email Outreach for Guest Blogging
- What is Thin Content
- How to Create Quality Content.
- Duplicate Content
- Technical SEO:
- HTTP vs HTTPS Servers.
- Content Delivery Network (What it is? How to Implement)
- XML SiteMap
- Speed Optimization
- 301 Redirect
- 404 Pages
- Permalinks
- Internet & External Links
- Broken Links
- Title Length
- Meta Length
- Structured Data
- Schemas (Implementation & more)
- Search Console:
- How to Register To Search Console.
- Technical Implementation of Search Console
- Benefits of Search Console
- Overview of Search Console
- URL Inspection
- Search Results
- Discover Your Site Performance
- Site Coverage
- Sitemap (What is it)
- Submission of SiteMap (Indexing, Crawling Rate)
- Removals (disavow bad backlinks)
- Google Analytics:
- What is GA
- How to Register with GA
- Dashboard Introduction
- Custom Reports
- Alerts
- Reporting in SEO:
- Learn How to Design an SEO Report
- Weekly Progress Reports
- Monthly Reports
- Structures Used in Agencies
- Freelance SEO Reporting
- Introduction To SEO:
Project & Assignment:
- Conduct an On-Page SEO For New iPad Series.
- Conduct an Off Page SEO.
- Do a Technical Analysis For a Landing Page.
- Implement Schema.
- Create an SEO Report.
Search Engine Marketing (Google Ads)
Topics Covered:
-
-
- Types of Google Ads:
- Search Advertising
- Performance Max
- Display Advertising
- Shopping Advertising
- Video Advertising
- Mobile App Advertising
- Things You Will Learn:
- Ads
- Bidding & Ads Strategy (Google pay per click – PPC)
- Competition Analysis
- Running Ads Campaign
- Mobile Ads
- Shopping Ads for marketplaces
- Demand Gen Advertising
- Types of Google Ads:
-
Project & Assignment:
- Find relevant keyword for the AnyTime Fitness gym membership.
- Create Search Campagin for your new fitness centre.
- Build remarketing audience.
- Run a remarketing campaign (display-ads) for dropout audience.
- Run a video ads campaign for AnyTime Fitness.
- Leverage Peformance Max to reach broader audience.
Social Media Marketing (Ads)
Topics Covered:
- What is SMM & its importance?
- Facebook Ads
- Instagram Ads
- LinkedIn Ads
- Twitter (X) Ads
- Things You Will Learn:
- Setting up your Business Profiles on Social Media Channels
- Running your ads campaign on Social Media Channels
- Budgeting for Social Media
- Organic and Paid reach at various Social Media Channels
- Social Media Optimization
- Online Reputation Management using Social Media
- Social Media Automation
Project & Assignment:
-
- Run a new brand awareness campaign for Coca Cola using Instagram & Facebook.
- Twitter, Run an awareness campaign (#SayNototobacco) for WHO
- LinkedIn, Create a campaign for Lead Generate for IBM New Cloud Service
Social Media Marketing (Organic)
Topics Covered:
- Managing social media pages
- Creating content
- Organic growth strategies
- Things You Will Learn:
- Content creation
- Community management
- Organic growth strategies
- Organic and Paid reach at various Social Media Channels
- Social media analytics
- Scheduling tools
Project & Assignment:
-
- Build a brand page for your company at LinkedIn, Facebook, Instagram & Twitter.
- Schedule post for your social media channels.
- Create engaging content for your brand.
- Grow your audience organically.
- Check Social Media analytics to analyse best timings, content type and audience.
Email Marketing
Topics Covered:
- Introduction to Email Marketing
- Email Marketing Strategy
- Email List Building
- Email Design and Content
- Email Service Providers (ESPs)
- Email Deliverability
- Automation and Workflows
- Analytics and Reporting
- Compliance and Legal Issues
- Advanced Techniques
- Tools and Resources
- Things You Will Learn:
- Setting up your Email Marketing Channel
- Email Automation
- Drip Email Marketing
- Lead Nurturing using Email Marketing
- Using Various 3rd Party Tools
- Content, CTA & Customer Acquisition through Email Marketing
- Spam Score Checker
Project & Assignment:
-
- Conduct a Marketing Research & Segmentation based on your customers past purchase behaviour & patterns.
- Develop a content strategy tailored to the Amazon marketplace.
- Write a compelling copy for subject lines, body content & call to action.
- Run a remarketing campaign (display-ads) for dropout audience.
- Set up email campaigns schedule.
- Set up automation rules for drip email marketing campaigns.
Content Writing & Copy Writing
Topics Covered:
- Creating engaging and persuasive content for digital platforms.
- Things You Will Learn:
- Copywriting Principles
- Storytelling
- Writing for Different platforms
- SEO copywriting
- Content planning strategies
Project & Assignment:
-
- Research and write a compelling story about the Nike brand.
- Create a monthly calendar for blog posts, social media & videos.
- Write a product description for the new Nike Air Max.
Video Editing
Topics Covered:
- Editing and enhancing video content for marketing purposes.
- Things You Will Learn:
- Video editing tools and software
- Basic editing techniques
- Adding effects/transitions
- Optimizing for different platforms
Project & Assignment:
-
- Conduct a market research for Boat.
- Shot a Video Campaign for Boat HeadPhones considering Gen Z in mind.
- Create a Reel Format Video For Boat New Product Launch.
Graphic Designing 101 Using Canva
Topics Covered:
- Introduction to Graphic Designing:
- What is graphic designing?
- Importance of graphic designing in marketing
- Basic principles of graphic designing
- Introduction to Canva:
- Overview of Canva and its features
- Creating a Canva account
- Understanding the interface of Canva
- Creating Designs with Canva:
- Creating a new design
- Choosing the right template
- Customizing templates
- Using images and graphics
- Adding text and shapes
- Using color palettes and themes
- Designing for Social Media:
- Understanding the dimensions of different social media platforms
- Designing graphics for Facebook, Instagram, Twitter, and LinkedIn
- Creating social media posts, stories, and ads
- Designing for Marketing:
- Creating brochures, flyers, and posters
- Designing logos and branding materials
- Creating business cards and letterheads
- Advanced Designing Techniques:
- Designing infographics
- Creating animated graphics
- Using Canva Pro features
- Exporting and Sharing Designs:
- Exporting designs in different formats
- Sharing designs on social media
- Collaborating with others using Canva
- Best Practices for Graphic Designing:
- Typography rules and tips
- Image resolution and quality
- Designing for accessibility
- Tips for Effective Graphic Designing:
- Understanding the target audience
- Creating a visual hierarchy
Project & Assignment:
-
- Build a Complete Brand Kit
- Understand and select the right color palette.
- Select Global & Heading 1-6 & paragraph font & size for your brand.
- Design a brand Logo.
- Design a Site Icon.
Marketing Automation
Topics Covered:
- CRM Integration
- Campaign Management
- Customer Lifecycle Management
- Email Marketing
- Engagement Marketing
- Landing Pages and forms
- Marketing Analytics
- Mobile Marketing Capabilities
- Social Marketing Capabilities
E-Commerce Landscape and Strategies
Topics Covered:
- Understanding the e-commerce market and developing effective strategies.
- Things You Will Learn:
- Overview of e-commerce platforms
- Understanding customer journey
- Product listing optimization
- Conversion rate optimization
Project & Assignment:
- Shopify
- Setting up a Shopify Account & choosing the right account level
- Researching products and understanding sourcing options including dropshipping
- Choosing a name, building a brand and buying a URL
- Configuring your Shopify store
- WooCommerce
- Choosing, installing and customising a theme
- Installing Shopify Apps
- Creating product and uploading in bulk
- Managing customer and orders
- Running promotion and measuring your success with Shopify Analytics
Drop Shipping / Shopify / Amazon / Flipkart Store
Topics Covered:
- Setting up dropshipping businesses on various platforms like WooCommerce, Amazon, Flipkart, Shopify, etc.
- Things You Will Learn:
- Dropshipping model
- Finding suppliers
- Product selection
- Setting up an online store
- Order fulfillment process
Lead Funnel (AIDA Funnel)
Topics Covered:
- Understanding the AIDA (Attention-Interest-Desire-Action) model for lead generation and conversion optimization.
- Things You Will Learn:
- Awareness
- Interest
- Desire
- Action (AIDA) model
- Creating effective sales funnels
- Optimizing for conversions
Project & Assignment:
-
- Build a funnel to create Awareness > Interest > Desire > Action
- Build an effective campaign to re-activate your dead leads.
Artificial Intelligence Driven Growth Hacking
Topics Covered:
Things You Will Learn:
- Social Media Management Using AI
- Predictive Analysis
- AI Based YouTube Channel
- AI Based Keyword Research
- Pabbly Marketing Automation
- ChatGPT For Market Research
- AI ChatBots
- Quora Marketing & Automation
- WhatsApp Automation
Project & Assignment:
- Conduct a Market Research with ChatGPT
- Conduct a AI Based Keyword Research
- Conduct a AI Based Content Research
- Create your first piece of Content Using AI
- Plan your Social Media Post Using AI
- Build and Design Reels & Shorts Using AI
- Set up WhatsApp Automation
- Predictive Analytics
ORM (Online Reputation Management)
Topics Covered:
- Managing and improving online reputation.
- Things You Will Learn:
- Monitoring online mentions
- Responding to reviews
- Managing online profiles
- Reputation management strategies
Inbound Marketing Strategies (Brand Strategy)
Topics Covered:
- Attracting customers through content and engagement strategies.
- Things You Will Learn:
- Creating valuable content
- Lead magnet creation
- Email marketing strategies
- Building brand authority and trust
Affiliate Marketing & Google Adsense
Topics Covered:
Affiliate marketing is basically performance-based digital marketing in which the affiliates earn commission by developing sales for another business through their channels and marketing efforts. Affiliate marketing is a way of reaching out to the audience, to whom a business might have not reached through various marketing strategies but someone else could. So, in affiliate marketing, people can refer to an item, product, service, etc, by mentioning an affiliate link on their pages, and any conversion coming through those referrals will result in the affiliate being paid a certain commission based on the price of the sold item.
Affiliate marketing is a very common digital marketing strategy adopted by bloggers. Bloggers usually have a regular flow of readers and have decent engagement in their articles. Blogs with similar niches to that of a business can influence people to purchase a product or a service by referring it through an affiliate link on the blog.
Affiliate marketing is not only limited to blogs only but anyone can do it, whether it is by placing the link on video descriptions or sharing the link via various channels such as Whatsapp, Facebook, etc.
There are a couple of steps that the students must learn so as to master affiliate marketing, they are:
Affiliate marketing works well for platforms with a good flow of the audience. So, in order to be an affiliate marketer one needs to have a strong audience reach.
Register into any Affiliate Program offered by mostly e-commerce websites and also by individual businesses that sell some kind of products or services. Some of the very known and common marketing programs are the Amazon affiliate partner program, Shopify affiliate program, etc.
Once they have the reach they have to develop relevant content around the items or services they are going to refer to. Irrelevant products or services mentioned on blogs and other platforms do not perform well in terms of conversion.
Integrated Digital Marketing Strategy
Topics Covered:
- Developing comprehensive marketing strategies across various channels.
Things You Will Learn:
- Developing marketing plans
- Budget allocation
- Channel integration
- Campaign tracking
- Optimization strategies
Media Buying
Topics Covered:
- Purchasing advertising space and time across various media platforms.
Things You Will Learn:
- Media planning
- Negotiation strategies
- Ad buying platforms
- Media buying metrics
- Performance tracking
Influencer Marketing Strategies
Topics Covered:
- Collaborating with influencers to promote products or services.
Things You Will Learn:
- Identifying influencers
- Outreach strategies
- Negotiation
- Campaign execution
- Measuring influencer ROI
Ads On OTT Platforms
Topics Covered:
- Advertising on Over-the-Top (OTT) platforms and third-party websites.
Things You Will Learn:
- Overview of OTT advertising platforms
- Third-party ad networks
- Ad formats
- Targeting options
- Performance tracking
Native Advertising
Topics Covered:
- Learn different types of Native Ads like sponsored, branded or advertorials.
- Explore different varieties of Native Ads.
- Integration of Native Ads
Things You Will Learn:
- Learn different types of Native Ads like sponsored, branded or advertorials
- Explore different varieties of Native Ads.
- Integration of Native Ads
International Freelancing
Topics Covered:
- Exploring opportunities for freelance work in the global digital market.
Things You Will Learn:
- Finding freelance opportunities
- Building a portfolio
- Client communication
- Managing projects
- Setting rates
Interview Preparation
Resume Building:
- Crafting professional resumes for digital marketing positions.
Things You Will Learn:
- Resume writing tips
- Highlighting relevant skills and experiences
- Tailoring resumes for different job applications
Soft Skills:
- Developing essential interpersonal skills for success in the workplace.
Things You Will Learn:
- Communication skills
- Teamwork
- Problem-solving
- Time management
- Adaptability
- Emotional intelligence
LinkedIn Profile Optimization:
- Optimizing LinkedIn profiles for professional networking and branding.
Things You Will Learn:
- LinkedIn profile best practices
- Optimizing profile sections
- networking strategies
- Personal branding tips
Mock Interview Preparation:
- Preparing for digital marketing job interviews through practice sessions.
Things You Will Learn:
- Mock interview scenarios
- Common interview questions
- Crafting effective responses
- feedback on interview performance
Let Us Worry About Your Job While You Focus On Your Skills
Get some of the Unique Features of our Digital Marketing Master Course:
Doubt Solving Sessions
Weekly Group/Individual Projects
1:1 Mentorship
Project Presentations Guidance
Monthly Webinars with Industry Leaders
Hackathons
Corporate Behavioural Skills
Digital Marketing Tools Covered
Global Brand Case Studies
5 Global Brand Case Studies
Explore real-world digital marketing success stories from leading global brands. These case studies showcase innovative strategies, data-driven decision-making, and impactful campaigns that transformed businesses. Learn how top companies leveraged SEO, social media, content marketing, and performance marketing to achieve remarkable growth and brand dominance.
Case Study 1
Starbucks Holiday Campaigns on Social Media
Learning Outcomes:
- Discover best practices for moment-based marketing.
- Master the art of creating memorable brand campaigns using social media.
- Learn strategies to enhance organic brand visibility using the #hashtag model.
Case Study 2
On Track: Nike’s Journey with Google Ads
Learning Outcomes:
- Learn strategies for finding relevant keywords related to your brand or services.
- Discover how to use Google Ads to expand your reach and establish your brand’s leadership position.
- Achieve a higher Return on Ad Spend (ROAS) and monitor your monthly performance.
Case Study 3
Know What Google Loves, SEO Secrets by IIM SKILLS
Learning Outcomes:
- Discover strategies to drive high-volume traffic with limited spending on content creation.
- Learn how to build a global audience using local SEO strategies.
- Explore the secret sauces used by IIM SKILLS to become the highest-traffic driver in the Ed-tech industry.
Case Study 4
Educate, Engage, Convert: HubSpot’s Email Nurturing
Learning Outcomes:
- Learn how to increase your engagement rate by following a behavioural email campaign.
- Learn how to educate your audience based on their actions to drive better conversions and revenue.
- Learn dont’s of Email Marketing.
Case Study 5
Data-Driven Rides: Uber’s Predictive Analytics Revolution
Learning Outcomes:
- Improved Efficiency
- Enhanced Customer Satisfaction
- Increased Revenue
- Data-Driven Decision-Making
Job Interview Skills
While you will focus on your technical skills, we ensure you are also getting industry-ready with our interview & corporate cultural training program.
Resume Building
Mock Interviews Preparation
LinkedIn Profile Building
Communication Skills
Problem-Solving/Critical Thinking
Statistics and Business Case Studies in Critical Thinking
Learning How To Learn
Guesstimate
Puzzles
Hackathon
Corporate Culture and Behavioral Skills
Download Course Brochure
550+ Hiring Partners
100% WFH / Freelancing Guarantee
Past Placement
Build A Rocking Portfolio!
Design your rocking portfolio to beat the competition in the job market. Stay one step ahead of everyone else.
Premium Job Portal!
Get access to over 180+ active jobs with our exclusive job portal only for our participants.
Attend Mock Interviews!
Practice, Test & Get Confident with our Mock Interviews sessions led by experts with years of experience in recruitment.
Professional Certificates in Digital Marketing
Professional certification in an integrated online digital marketing course is proof of your ability to be an asset to an organization. It is an indication of your willingness to stay on top of any new developments, an indicator of the practical knowledge you possess.
Certifications in digital marketing also help people look at promotional opportunities or seek higher wages.
Alumni Reviews
IIM SKILLS Digital Marketing Course is an eye-opener for the Next Generation Internet Marketers. It is definitely a Best Digital Marketing Course in India.
The finest digital marketing course is delivered by IIM SKILLS. From Faculty to the supporting staff, everyone delighted me with good learning and fantastic customer support.
The experiences have been amazing, weekly assessments, 100% job placement support for freshers, resume preparation and the best part course was very well delivered with flexible hours over weekends.
As Seen in Media
FAQs Related to the Digital Marketing Course
How is IIM SKILLS different from other institutes?
These are the top factors that make IIM SKILLS the Best Digital Marketing Institute in the world.
- Content: Our programs are validated every 3 months by companies in the Digital Marketing space to ensure we are always teaching you the updated curriculum.
- Internships: We are the only company that provides paid internships in all domains like SEO, YouTube, Ads, Content Creation & more. This provides our students with real-time industry exposure.
- First Movers Every Time: We ensure our students learn practical skills and the latest technologies. We launched the first program around performance marketing, and in 2023 we added Artificial intelligence. As our student, you will always stay ahead of the competition.
- Unlimited Access To Live Classes & Recordings: At IIM SKILLS without spending a single penny extra you can attend classes several times, along with this you get lifetime access to our LMS.
- Students First Approach: In case, you do not like any trainer (due to any reasons) on one single request we will change your trainer.
- Well-Connected Placement Team: Across the world, IIM SKILLS is known as the best digital marketing institute. We have strong relationships with corporates like Amazon, H&M etc. You will receive placement support from renowned companies around the world.
- Oldest Player: We started in 2015, with an average rating of 4.8/5 we have been delivering 12+ courses with outstanding results. You can be assured that you are enrolling at the premium institute.
- Real Practitioners: In the Digital Marketing Ed-Tech space, we are the highest traffic driver. By far, no other institute reached 153 Million Organic reach.
- Delivery Satisfaction: We guarantee you that by the end of our course, you will achieve your career objectives. There are 3 courses designed according to the demand of an industry considering Freshers, Experienced Professionals, Freelancers and Business Owners in mind.
What is the eligibility for enrolling in the Digital Marketing Courses?
Though there is no eligibility for joining any digital marketing course however we still recommend students who are not comfortable with English lectures excuse our digital marketing training.
I do not have any technical knowledge? Can I enrol for this course?
Absolutely yes, people have a myth that Digital marketing training needs to have some kind of technical knowledge. One can get into any online digital marketing course without any knowledge of technical skills like HTML, java or coding.
At the same time, our training trains you about the required technical knowledge.
How Will You Benefit From Best Digital Marketing Courses in India?
Students:
It is predicted that Global Digital Ads Spending by 2027 will be 870.85 billion dollars. Considering the 60% growth in Digital Ads Spent by Brands, SMEs, and Start-Up there is a high demand for qualified Online Marketers across the globe. There is a major expansion opportunity in Digital Ads spending and it will open up more than 10 lac jobs by then.
Working Professionals:
Non-Marketing Professionals like HR, Sales & IT employees now have limited career growth options due to an oversupply of manpower at low cost and similar skills. Online Marketing is a vast and growing industry with a huge requirement for Skilled Talent and it’s a high-paying job. This is the right time for every working professional who wants to jump into the Online Marketing industry to learn this skill.
Traditional Marketing Professionals:
Businesses have started spending a percentage of their Online Marketing Budget on Digital Media. Every Traditional Marketing Professional is required to know Online Marketing skills to grow in their current role or for the next career jump. To validate it further, traditional marketers must check online job portals and Job descriptions mentioned there.
Entrepreneurs:
Brand Building, Customer Acquisition, Lead Generation everything at a low cost is the first preference for any Entrepreneur. Online Marketing is the most effective way to start, build, and promote your brand online at a very low cost as compared to print and other media platforms. At the same time, we can measure our exact campaign performances which is not possible on any other platform.
Housewives, College Dropouts:
Online Marketing Jobs including freelancing or work from home roles do not come with any prerequisites. If you are interested to re-start your career, Online marketing is the right industry today. Considering there are many such institutes be conscious about picking up an excellent online digital marketing course.
Who are the mentors at your institute?
There will be different mentors for different digital marketing course modules. Every mentor is an industry expert with overall 10+ years of marketing experience.
What are the certifications provided in the Digital Marketing Courses?
Through our online digital marketing courses we help you to prepare for:
- Google Digital Marketing Certification. (Free)
- Facebook Blueprint Certification (*Participants are supposed to pay Facebook for the Exam)
- HubSpot Certification. (Free)
- IIM SKILLS Course completion Certification Government Institute. (Fee Included)
Do I have to pay anything else other than the course fees?
No. You do not have to pay anything apart from the course fee. However, in case you wish to launch your website or ecommerce store you would need to buy a domain name (website name) & server (hosting) for your website.
The cost for this comes between $5 – $45 depending on the name, server type & services you are buying with it.
Will I get a refund if I cancel my enrolment?
Yes, our refund policy states that after your first session you can ask for a 100% money return. In case of any other circumstances, we won’t be refunding the course fee.
You can refer to our refund policy here…
Does Curriculum of Course has Interview and resume preparation?
Relax, to ensure students get placed right after completing our online Digital Marketing training we have one of the major modules for Resume Creation and Interview Preparation. We will surely be contributing to the same.
Whats Makes IIM SKILLS Best Digital Marketing Course?
Unlike any other Digital Marketing Courses, we are focused on delivering hands-on learning about every digital marketing module. In our master’s program, you will do every week hands-on assignments that are evaluated by the trainers. Our lectures are small batches to ensure complete attention to every student. You will be mentored by the trainers directly throughout the course delivery.
You can learn more about the same from our orientation class video.
What Are the Career Options After Digital Marketing?
A Goldman Sachs report estimates the digital marketing career in India alone to be $160 billion worth by 2025. Interpretation in terms of jobs leads us to a figure of 60-65 lakhs of digital jobs. Incredible, isn’t it? Right now is the perfect time to explore this progressive domain for a rewarding career.
Digital marketing is a fascinating potpourri of various elements such as content marketing, search engine optimization, social media marketing, data analysis, pay-per-click, and so on. It is one subject that is highly versatile and offers a multitude of skills. What is more, is that each of those skill subsets can be a career in itself.
Among the vast array of digital marketing jobs, here are some of the more mainstream options.
Digital Marketing Manager:
The one job where you have to don many hats and think out of the box continually is the digital marketing manager. He should have the capability to take an integrated digital marketing strategy from conception to execution through the various teams and then track and optimize across channels. There is never a dull moment when you are a digital marketing manager.
Skills: Strong leadership capability, excellent communication, and managerial skills, highly creative, strong analytical skills, and up-to-date with the latest and best practices online.
Search Engine Optimization Specialist:
SEO professionals are most sought after today, and the demand has only led to a hike in salary. With cut-throat online competition, it is imperative to have a good search engine optimization strategy to be on top of the game.
Skills: Strong keyword research, link building, brainstorm innovative ideas to increase organic traffic, aid analysts in designing and implementing SEO strategies.
Search Engine Marketing Specialist:
SEM specialists are much like SEO specialists and are responsible for attracting visitors through paid advertising and building a brand identity. Managing ad campaigns, responding to emails, researching, content creation are all a part of the SEM job.
Skills: SEO, organizational skills, pay-per-click, communication and writing skills, and understanding of stats, data, and analysis to determine the best course of action.
Social Media Specialist:
Given that millions of internet users online are on various social media platforms today, you cannot underplay the role of social media. They curate content specifically for social media platforms, monitor site metrics, and engage with the audience, responding to queries and comments.
Skills: Great communication skills, familiarity with consumer analytics, and complete knowledge and love for social media platforms like Facebook, Twitter, Instagram, and Linkedin.
Content Management Specialist:
There is no digital marketing without content. A content management specialist in that regard is an essential job profile. They are responsible for all content creation, editing, proofreading, checks for validity, and promoting a website through various outreach methods.
Skills: Working with content curators, interacting with all other teams to ensure the appropriateness of content across channels and platforms, and ensuring content readiness within the deadline.
Web Development and Web Design:
An aesthetic website with a functional and user-friendly interface results from all the hard work that the web developers and web designers put in. A website is much like the face of your brand online.
Skills: Video editing, project and production management, and Adobe Photoshop and After Effects.
Analytics:
Various digital marketing tools provide you with tonnes of data, but you need an analyst to make sense of that data and provide you with a way to move things forward. A digital marketing analyst is yet another indispensable job profile.
Skills: Attention to detail, ability to efficiently interpret data, statistical knowledge.
E-commerce:
E-commerce: The boom in the eCommerce sector has necessitated the new job role of an e-commerce manager. They are the people who handle the online sales presence and are responsible for tasks that include planning promotional campaigns, market research, pricing strategies, and returns management.
Skills: Experience with online retailing and web merchandising, knowledge about the latest innovations and trends in e-commerce.
Email Marketing:
Emails are still powerful ways to connect with the audience and expect conversions as well. Dedicated email marketing managers take care of the planning, development, and implementation of email campaigns and strategies.
Skills: Creative ideas for email marketing campaigns and experience with the email marketing automation process, following best practices for lead generation.
What Is the Scope of Digital Marketing in India?
It is impossible to undermine the importance of digital marketing in 2025 and beyond. As per Statista, the number of internet users worldwide stands at 7.13 billion in 2026. With internet proliferation, inexpensive smartphones, a more literate population, and ease of access to everything online, the potential for digital marketing jobs in India humungous.
The internet and digital technologies continue to transform the way we connect, share information, and manage businesses. You can either get involved or get left behind. In a world with the motto of survival of the fittest, adapting, learning, and rising above the tide is the way to move forward.
Irrespective of the product/service/industry, digital marketing is here to stay. Whether it is the food industry, retail sector, health, training and education, automobile, entertainment, fashion, or real estate, every industry is incorporating and benefitting from digital marketing.
A drastic shift in traditional marketing, the low cost associated with digital marketing, its ability to transcend geographical boundaries, and reach global markets, are all factors enabling a transformation of the global village into a digitally empowered society.
With tech-savvy consumers, digital marketing keeps evolving and changing. The dominant trends to watch out for currently are AI technology (chatbots), videos, voice search, and highly interactive content such as polls, quizzes, and augmented reality.
The future of digital marketing is bright in the world. Scaling new heights with every passing year, digitally forward is the way to go.
Why IIM SKILLS Is The Know For Best Digital Marketing Course?
1:1 Support
In a world of bots, IIM SKILLS is entirely human-centric. The institute cares and supports you all through your journey with a hand holding like none other. With a small batch size, the institute ensures personal attention to every participant.
Group Mentors
In the form of mentors, you have expert trainers with 12+ years of experience. Passionate about all things digital, the mentors are your friend and guide with an affable disposition.
Course and Certifications
The course syllabus covers the length and breadth of all topics under digital marketing. Along with the Master Certification from IIM SKILLS, the institute goes the extra mile to prepare you for globally significant certifications from HubSpot, Facebook, and Google.
Virtual Delivery
Enjoy Hassel Free Online Digital Marketing Course through our virtual course format, which delivers a highly engaging and interactive experience. Further, the use of case studies, assignments, and brainstorming within the group makes for exciting learning. The online digital marketing course delivery option gives you the flexibility of time and place and is more educative than a traditional classroom setup.
Pay Once, Enjoy Lifetime Access
At a course fee that is already economical, participants have lifetime access to the continuously updated learning management system, the repository of all resources in the form of training material, class recordings, and presentations.
Fringe Benefits
IIM SKILLS also provides career counseling to help you decide on the right career path. It walks that extra mile and helps you with an infographic resume preparation, interview preparation, and offers job placement assistance. If all this were not enough, the institute also provides post-training support.
What are IIM SKILLS Affiliations?
IIM SKILLS is affiliated as a training institute by Govt of India, IBM Partner Plus (100333) & our certification alignments are with Google, Facebook, HubSpot, SEMRush & Amazon.
Can I do Digital Marketing Training alongside my job?
Absolutely Yes, given our lectures are only over Weekends and evening hours on Weekdays you will have a lot of flexibility to complete our course. In case both the course and the timings do not suit your time you can also complete the training with the help of class recordings.
Any age limit to learning Digital Marketing Courses?
No there is no age limit to learning digital marketing courses.
What if I miss the lectures for Digital Marketing Course?
We record every session which can be watched later on by every participant. These recordings are available in your learning management system.
How Practical Your Digital Marketing Course is?
Our course is designed with weekly practical assignments on every topic. On completion of every module, you will get 2-3 different real-time hands-on assignments to check your skills.
These assignments are weekly reviewed by your faculties.